Marketing-Mistress's Blog Tips and Tricks to Make the Most of your Internet Marketing

Your website needs to be more than just appealing

A great design surely leaves a visitor impressed. However, there are varied factors that affect the prominence of a website rather than just its design. Website usability is a key feature that plays a pivotal role in it getting a thumbs – up from people. While a graphic designer with his profound knowledge on visual designing and graphics would want to offer an artistic look to the website, it may seem all Greek to a common person.  Only if a person finds it easy and convenient to use the website will they take notice of the design. Hence, website usability is what a designer must always bear in mind while devising it including its objective whether it's merely for display purpose or has varied other functionalities including enabling purchase.

Even though a website is attention grabbing with varied artistic elements, there are chances of it leaving the consumer confused. They may not even give a hoot if it consumes more time and energy of theirs.  The look of the website has to clearly synchronize with the genre of business. A simple user – friendly website which in a lucid way offers easy navigation and enables you to get a gist of all that you would want to know in a glance can win the hearts of visitors. Bringing into play two or more colors that differentiate one category from the other and avaialbilty of concise information enables ease.

A few tests can be granting you the usability audit of your website:

MomTest is where one can ask their mom to use the website and enquire her if she is comfortable navigating through the website and was able to grasp necessary information that she was supposed to. This enables you to have a handle on the consumer's perspective of the usage of this website.  Enquire them if they have experienced problems in any particular area.

Crazy Egg is a paid tool which makes it possible for you to keep a track on the moves of the visitor. Besides, you may also be able to acquire information regarding the number of clicks any particular component in your website is receiving.

ClickTale enables you to get your hands on information including visitor recordings, tracking your campaign and real time monitoring with detailed statistics.

The usage of the website from the consumer's perspective is highly essential and these tools might facilitate you the means to a website usability audit. An appealing website surely grants you extra brownie points.